Ambassadors often engage groups that are rarely approached with public engagement opportunities, and in venues that do not regularly host science activities.
The Immerse Module guides Ambassadors to initiate contact with a focal group representative and conduct an “immersion” to learn about the group’s shared experiences, traditions, norms, interests, and values.
A successful engagement activity depends on first learning about and building relationships within the focal group. For example, a forest ecologist seeking to engage religious communities deepened her knowledge by reading religious texts and attending services, noting areas of overlap between her interest in trees and the values religions assign to trees and nature. This enabled her to design an engagement activity specific to the focal group that highlighted shared interests and values.